AsiAm Magazine - Joan Chen [1988, July] We Lived The Dream- No Label RARE! Magazine so rare it can't be found on the internet.
For to many years the paucity of media coverage of Asian Americans, were very bland. But then in 1986 we saw the debuted of a new magazine that would really give the Asian community a better representation of there culture and style "AsiAm". Its publisher and editor was a young Korean American lawyer based out of a Wilshire Boulevard highrise in Los Angeles. AsiAm was a more ambitious undertaking than Jade on several levels. It was a monthly, with more pages, most of them in color. AsiAm secured national distribution in book chains like Crown Books, Waldenbooks, Barnes & Noble and Borders. Eventually it entered mainstream and Asian supermarket chains and newsstands in every top metro area, making it the first truly national magazine for Asian Americans. From the outset AsiAm stirred up controversy with its bold style and attitude. Unlike Jade, which focused on traditional cultural topics like food and art, AsiAm was in-your-face in celebrating the most successful Asians in American business, technology and the professions. AsiAm was a bit more ambitious featuring long "think" pieces on the growing influence of Japan, Korea, Taiwan and China, as well as shorter essays on the Asian American experience.